Shift from outputs to outcomes We believe in starting with a clearly understood and defined problem. Like the famous inventor, Charles Kettering said “a problem well defined is a problem half solved.”
Teams that obsess about solving problems ship outcomes, while teams that obsess about their product, ship outputs. That’s why our framework organizes work by user problems and needs instead of products and features.
We believe that creating new ways to solve gnarly problems is really fun way to learn, grow and make an impact. Somewhere along the way, it started feeling like chewing cardboard, and we’re gonna change that for the better.
We believe the best way to learn is to oscillate between the problem and solution space in pursuit of the wiley product market fit.
We believe in an evidence based approach to forming experiments that solve user needs consisting of a clear hypothesis, concept, and outcome.
We believe in fostering data-literacy with effective storytelling. We’ve created a structured, extensible canvas for teams to share the progress and celebrate the impact their work is having for the business and users alike.
We believe business goals are only achieved when users receive value they are willing to pay for. Business models that align how they make money with how users get value win. We encourage positive sum outcomes.
We strive for Personify to live up to each and every one of these principles. We'd love for you to join us on this journey - as a customer or team member - and to help us build an experience that product teams deserve and love.
Mitesh & Om
Co-Founders
