A framework, a space and a tool that personifies your work.
We’ve reimagined personas to focus on situational and behavioral inputs like core needs, responsibilities and pain points associated with the roles, tasks and goals of the user.
Your persona is a living understanding of your user. Track the changes on the priority and status of your user’s tasks and goals over time.
Whether you’re a team of one, or a team of many, it’s easy to share personas with your teammates, collaborators and clients.
Bookmarks links for your files across all your tools into one place - organized in a user-centric way.
Discover the personas everyone is creating, researching and defining to drive innovation. Get inspired and build your own from a template.
An indexable search across all your personas.
Stay informed on the latest project updates with email notifications.
A way to organize and firewall a collection of projects.
Tag your teammates in to call their attention to your comments.
Tag the personas by industry, domain, skill and more.
Invite your team mates into project, personas and research via email.
Manage access for teammates, clients and collaborators.
Get a head start on your persona by copying a template.
Discuss data points in personas and the research to collaborate.
Create a grouping of your personas by your projects.
Assign the relationship between components of the persona.
A community of makers sharing who and what they know.