Product
Walk into planning with needs ranked by evidence, and leave with experiments tied to the metric they should move.
For product pods that talk to users
Organize product work by users and their needs.
Most tools organize product work by features and tickets. Personify gives product, design, and engineering one system that starts with the user: conversations become needs, needs become experiments, and experiments become learning your team keeps.
Free to start. Built for pods of product, design, and engineering.
The shift
Feature-oriented teams ship outputs. User-oriented teams ship outcomes.
Work organized by product
- A backlog of features to ship
- “Did we ship it?”
- Research parked in a repository nobody opens
- Learnings scattered across retro docs
Work organized by users — with Personify
- A living map of users and their needs
- “Did it work for the user?”
- Evidence attached to every need and experiment
- Learnings that compound on the users they came from
Features
From customer call to shipped experiment, in one system.
AI customer synthesis
Turn transcripts into job stories
Personify agents synthesize customer interviews into clear job stories your team can use to shape better experiments.
Experiment planning
Get experiment ideas from goals and metrics
Give Personify a goal, pirate funnel stage, or metric and get experiment recommendations your team can shape together.
Experiment reporting
Roll up learnings across live experiments
Track live experiments, understand impact, and share what your team is learning across the whole portfolio.
Data dictionary
Give the pod a shared language from day one.
Personify ships with experiment types, metrics, dimensions, and event definitions, so product, design, and engineering argue about the bet — not the vocabulary.
Built for pods
One user perspective. Three crafts working from it.
Design
Design against the struggling moment in the user’s own words — not a ticket summary three steps removed from it.
Engineering
Know why the experiment exists and what would make it a win before writing a line of code.
Free Experiment Kit
Steal the system before you buy the software.
The Product Experiment Kit is the process Personify is built on — observations to insights to hypotheses to experiments — as a free Notion template. Run it by hand first. When the spreadsheet groans, the same system is waiting inside Personify.
Observation log
Capture what users actually said and did.
Insight distillation
Turn raw observations into insights worth betting on.
Hypothesis backlog
Frame bets against user needs, not feature ideas.
Experiment tracker
Run the test, record the outcome, keep the learning.
Explore
Answers for the way your team works
Use cases
- Run product experimentation as a team habit
- Turn customer conversations into growth experiments
- Help product teams work from the same evidence
- Plan activation experiments from real customer friction
- Use customer evidence to shape retention experiments
- Run onboarding experiments that teach your team faster
- Shape pricing and packaging experiments with customer signal
- Improve feature adoption with better experiment inputs
- Turn product discovery sprints into experiment plans
- Give growth teams an operating system for experiments
Templates
Integrations
- Connect Figma to your experiment workflow
- Connect GitHub work to experiment impact
- Bring analytics context into experiment decisions
- Share experiment updates in Slack
- Connect PostHog metrics to product experiments
- Use Mixpanel insights to shape better experiments
- Turn Amplitude insights into experiment plans
- Move from Notion and Coda templates to an experiment OS
Comparisons
Questions
Direct answers for product teams
What is Personify?
Personify is a user-needs operating system for product teams. It turns customer conversations into personas and job stories, recommends experiments from goals and metrics, reports on live experiments, and keeps the learning attached to the users it came from.
How is Personify different from project management tools?
Project management tools organize product work by output: features, tickets, epics, and sprints. Personify organizes the same work by users and their needs, so every experiment traces back to a real user need and every outcome updates what the team knows about its users.
Who is Personify for?
Personify is built for cross-functional product pods: the product manager, designer, and engineer who talk to users, shape experiments together, and ship them. Growth, research, and analytics partners work from the same system.
How does Personify turn customer conversations into experiments?
Upload a call transcript and Personify agents synthesize it into personas and job stories with evidence attached. From a goal, funnel stage, or metric, Personify recommends experiments against those needs, tracks them live, and rolls the outcome back into the user need it tested.
Is Personify free to start?
Yes. Personify is free to start, and the free Product Experiment Kit gives your team the underlying process as a Notion template before you bring it into the product.
Start with your next customer call.
Upload one transcript. Get the needs, shape the experiment, share the learning — and let your users organize the roadmap.