The research workspace for
designersresearchersproduct leaderseveryone

A framework, a space and a tool that personifies your work.

A research framework wrapped in a persona.

We’ve reimagined personas to focus on situational and behavioral inputs like core needs, responsibilities and pain points associated with the roles, tasks and goals of the user.

Maintain an active understanding.

Your persona is a living understanding of your user. Track the changes on the priority and status of your user’s tasks and goals over time

Get everyone in your team involved.

Whether you’re a team of one, or a team of many, it’s easy to share personas with your teammates, collaborators and clients.

COMING SOON

Park everything in one place.

Bookmarks links for your files across all your tools into one place - organized in a user-centric way.

Get some inspiration.

Discover the personas everyone is creating, researching and defining to drive innovation. Get inspired and build your own from a template.

And there's so much more.

search

Search

An indexable search across all your personas.

notifications

Notifications

Stay informed on the latest project updates with email notifications.

workspaces

Workspaces

A way to organize and firewall a collection of projects.

mentions

Mentions

Tag your teammates in to call their attention to your comments.

tags

Tags

Tag the personas by industry, domain, skill and more.

email sharing

Email Sharing

Invite your team mates into project, personas and research via email.

access control

Access Control

Manage access for teammates, clients and collaborators.

templates

Templates

Get a head start on your persona by copying a template.

comments

Comments

Discuss data points in personas and the research to collaborate.

projects

Projects

Create a grouping of your personas by your projects.

associations

Associations

Assign the relationship between components of the persona.

community

Community

A community of makers sharing who and what they know.