The creation process

The process of creating a persona is quite simple and quick.

• Click on the floating plus button to create a new persona.
• Give the persona a name and write out their occupation.
• Select a photo to humanize the group of users it represents.
• Write a memorable quote that represents something this group of users often say. No need to include quotation marks because they will be added automatically.

That’s all it takes to create a persona, which almost operates like a “project”. Typically you’ll only ever need a handful of personas you’ll want to keep up-to-date on a regular basis.

If you're looking for a primer on what the heck a persona even is in the first place, then read this.
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